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Clips from this episode
- Money as a Proxy for ValueDropping May 21
- Niche Down to Compete with GiantsDropping May 24
- True Wealth: Time Freedom in BusinessDropping May 27
- Turning Clients into Raving FansDropping May 30
Key takeaways
- Income follows value — find where the need is greatest and bring more value than anyone else can.
- The sales funnel is dead. Think in cycles: clients become referral partners, not endpoints.
- Want more leads? Remove form fields. Want better leads? Add them. Move the dials based on what you need.
- Overpromising in SEO leads to black hat shortcuts, which leads to Google penalties that can take a year to recover from.
- Get yourself in rooms where you don't qualify. That's where the growth happens.
About the guest
Wes Towers
Wes Towers is the founder of Uplift360, a marketing agency specializing in trades, builders, and construction brands. With over 20 years of experience starting back in the early days of websites in the year 2000, Wes has built his agency around helping practical, hands-on founders translate their craft into compelling online presence. Uplift360 works with clients around the world, from founder-led businesses to in-house marketing teams at larger firms.
