About Matthew

I'm Matthew Malan — an e-commerce consultant who helps founders and operators scale their businesses to six figures and beyond. My approach is analytical and execution-focused: dig into the performance data, find what's actually working, and turn the insights into campaigns that drive measurable revenue.

I currently serve as Marketing Manager at Vemo Smart Energy, where I lead an 8-person team responsible for digital acquisition across paid social, email, and content. By continuously testing creative, optimizing targeting, and analyzing campaign performance, we increased lead generation 28% while reducing cost per acquisition by 13%.

Tools like Google Analytics, Meta Ads, Google Ads, and CRM systems help guide decisions — but the real focus is building systems that consistently generate and convert demand. Earlier in my career, I built my foundation in SEO and marketing analytics, running keyword research, implementing analytics tooling, and improving search performance for content-driven growth.

Outside the day job, I host the Stay Hungry Podcast — business strategies from the entrepreneurs and executives who built something worth studying.