The Podcast · Episode 021
The Sales Strategy That Beat Every Competitor for 35 Years
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Key Takeaways
• Don't follow your passion — follow what you're willing to work at. Passion without effort goes nowhere.
• The difference between a customer and a client is everything. Clients are under your care. Customers are transactional.
• Great salespeople want commission, not salary. Unlimited earning potential is the point.
• When you screw up, fix it immediately and let the client decide how. Don't make them wait.
• Put away the two-by-four. Your team already knows when they failed. They need to hear when they succeeded.
• A good business partner has the skills you don't. Complement each other or it won't last.
About the guest
Ken Abrahams
Ken Abrahams is the founder and co-owner of Fun Enterprises, a full-service entertainment company serving colleges, universities, and corporations for over 35 years. Based in the Boston area, Ken has built a reputation for relationship-first sales, creative event programming, and a company culture so strong that some employees have stayed for three decades.
